About Us

{contentTitle}

Accessory

{name}

Account Removal

User Account Update

Account Update

User Activation

Activation page

Amortization Calculator

{title}

Application Picker

Job Detail Page

Career Page

Case Studies

Case Studies Page

Cookies Bar

Cookies

Cookies Info

Cookies Page

Cookies Info (CZ)

Cookies Page (CZ)

Disclaimer

Error 404

Error 500

PDF Error

Event

Expos&Events

Expos&Events Page

FilePage

File

User Forgotten Password

Forgotten Password page

Gallery

General Translations

General Spot On

Gobo

Happy Hours

Homepage

HP Slider

Homepage Slider

Innovation

Innovation Page

Inquiry

Key Feature Category

{intDes}

User New Password

New Password page

News

News Detail

News Detail Page

News Page

Office

Offices Page

Products Parameters

Param Or Feature

Patent

{number}

Patents Page

Person

{firstName} {lastName}

Podcast page

Privacy

Privacy Policy

Privacy (CZ)

Privacy Policy (CZ)

Product

Product Detail

Product Detail Page

Product Overview Pages

Products Page

Product Security Incident Reporting

Rental Region

{region}

User Registration

Registration

Rental

Rental Finder

Search Page

Short Video

{internalDes}

Slide

Smart Links

Spot On Index

Support

Support Project Registration

Support Rma Form

Sustainability

Technical Training

Technical Training Calendar

Technical Training Type

{subtitle}

User Thank You

Thank You page

Trademark

{trademark}

Trademarks Page

Unavailable Locale Error

User Login Modal

User Login

User Login page

Video

Video Spot On

Wheel

System and Method for Controlling the Humidity and Pressure in a Luminaire

Systems for a Luminaire

Coating for a Framing Shutter for a Luminaire

Removable Lens System for a Luminaire

Lighting Control Console

14070420-01

99016015-9

99016015-8

99016015-7

99016015-6

99016015-5

99016015-4

99016015-3

99016015-2

99016015-1

 on Instagram and never miss a story again!

The browser you are currently using is not supported. To prevent glitches and functionality issues, switch to different browser.

The browser you are currently using is not supported. To prevent glitches and functionality issues, switch to different browser

The Peugeot dealer which is independently owned by Johannes Mårtensson contacted locally based AV specialist Fremlab and asked Björn Nilsson to propose some ideas.

Sound specialist Björn contacted lighting designer Björn Arnason, also a technical sales specialist from Swedish distribution company Bellalite. The two often work as a team and have toured together in the past. In fact, they are quite a ‘double-act’ as well as making a well-balanced creative and technical team. Together they proposed a solution that embraced the stark industrial aesthetic that Johannes had in mind.

Björn Arnason’s lighting design incorporates 42 x Robe PARFect S1s which he chose because they were “perfect” for the application. They are installed on a series of trusses in the roof.

The shed style showroom – at the back of the main car display area - has a corrugated metal finish and is painted black – mean and lean to encapsulate the famous toughness and spirit of the iconic Dodge Ram pickup truck.

“Apart from setting the tone, to deal with the harsh, black background, I needed a luminaire that would make the cars and trucks literally pop out of their surroundings,” stated Björn A, explaining his PARfect pick.

The PARFect S1’s colour temperature of 6000K is close to daylight and works as a stunning contrast to the moody, shadowy room, creating a real sense of drama of the space. “Entering the showroom is more of a theatrical experience,” explained Björn, an approach that completely appealed to the client.

It is also unique from any other car showroom in the region!

PARFect S1s have also enjoyed a few other automotive successes including the lighting of two car podium spaces for Volvo in the arrivals and departures sections of Landvetter Airport in Goteborg.

Björn made his PARfect decision based on some more broadly imaginative aspects like the quality and effect of the light output, and with such a massive choice of LED lighting available, the proven reliability of Robe was exactly right for the client.

The Mårtensson Bil Dodge showroom is tightly packed with around 10 different vehicles including – at time of writing – a striking yellow Dodge Hellcat, one of only 10 in Sweden, complete with a supercharged 6.2-litre V-8 engine bursting with 707 bhp and a torque of 650 lbs-per-foot  ... and apparently a big dream-to-drift!

LED lightsources were a prerequisite given the country’s long term commitment to reducing carbon emissions, and the longevity, low maintenance and long warranty offered by Robe were all additional incentives for the client.

The showroom installation was completed with a kick-ass JBL sound system designed by Björn N adding some serious bass as requested by the owner.

The two Björns also specified the trussing and rigging and power distribution and worked together on the actual physical installation.

For the showroom Grand Opening event, lighting was programmed by Björn A on an Avolites Quartz console, with the day-to-day looks and scenes recorded onto a PC-programmed Sunlight stick control which can be accessed remotely by iPhone.

PARFect Dodge for Mårtensson Bil

Products Involved

ParFect S1™

Discover more

GigaPointe Summer for T SERVIS

Robe WTFs Not Alone on Mads Langer Summer Tour

Robe Goes Wild for Nick Cave & The Bad Seeds Tour

Teatros del Canal Madrid Invests in Robe

Navigate

Support

Follow Us

Stay in Touch

Navigate

Support

Follow Us

Stay in Touch